Mental Warfare is built on the idea that the real battles aren’t physical; they’re internal. “Forget the chest, the war was always mental, aim for what matters” reframes the shooting target graphic as a metaphor: the real target isn’t the body, it’s the mindset, because that’s where victory or defeat is decided.

The hoodie’s 400 GSM, so it’s thick and heavy, and it actually sits how it’s supposed to. I added a custom military-style dog-tag zipper to tie the whole concept together. It’s lowkey a reminder to myself that this whole thing is mental first, always.

I hope you all love it. I seriously can’t wait to release these and showcase them to the world. Look below for the on-body photos and zipper details (full photoshoot coming soon). Tons of love.

— Colin