The Mental Warfare capsule is built on the idea that the real battles aren’t physical, they’re internal. “Forget the chest, the war was always mental, aim for what matters” reframes the shooting target graphic as a metaphor: the real target isn’t the body, it’s the mindset, because that’s where victory or defeat is decided.

The hoodies are 500 GSM, so it’s properly thick, heavy in a good way, with a boxy fit and a slight crop so it sits clean on the body. I distressed it just enough to give it that worn, battle-tested feel, and finished it with a custom dog-tag zipper to lock in the whole concept.

At the end of the day, it’s always you vs you. Your mind is the only thing that really stops you from chasing your wildest dreams. We hate uncertainty as humans, so I made this hoodie hoping that when someone walks past you and reads it, it hits them too and makes them think about their own war.

I hope you all love it. I seriously can’t wait to release these and showcase them to the world. Look below for the on-body photos and zipper details (full photoshoot coming soon). Tons of love.

— Colin